The fourth sense in this series of the five senses of personal and professional development is Common Sense. The very essence of common sense is using sound judgement in practical matters. When faced with decision making, critical aspects of using common sense involve insight and perspective. You must consider what is right in front of you, then look past that to consider impact, end results and the big picture.

To break this down in simple terms, consider marketing techniques. Merchants often play on our emotions. Recognizing that and sorting out in our mind whether we need, or have practical use for what is being promoted to us, or if the great deal presented to us from a merchant truly is great involves common sense thinking.

For example, I’ve been looking at a winter coat that I had planned on purchasing from a merchant. It was on sale and the pricing was considerably less than the original listed price. I received a coupon from this merchant in my email yesterday promoting 50% off, including sale items, and the coupon had to be used by midnight. That would be an awesome deal, right? And, I would have to use the coupon right away to get the best price, right? When I went onto the merchant’s site to place my order, I noticed they had marked up the coat to full price, as well as all the merchandise appearing on that page. Common sense indicated to me that this merchant was using the trick of creating urgency by providing a tight timeframe to use the coupon, as well as the enticement of a deep discount. Common sense also indicated to me that I would likely get a better deal on this coat after the coupon expired, because it would go back on sale in a few days, and the sale price was a better deal than the 50% off the full price deal.

Never fight against your common sense. There is always a way to accomplish a goal, or solve a problem, and your common-sense approach is what will get you there.

“Intuition is always right in at least two important ways;
It is always in response to something.
it always has your best interest at heart”
― Gavin de BeckerThe Gift of Fear: Survival Signals That Protect Us from Violence

“The most confused you will ever get is when you try to convince your heart and spirit of something your mind knows is a lie.”
― Shannon L. Alder

“The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.”
― Thomas A. Edison