Ferrrari offers a $30,000 collector book to learn more about Ferrari. While I get that there are some people who can drop $30K on a book like I would spend $30 at JoAnn Fabric, I don’t get why someone would want a coffee table book that probably cost twice as much as the high end coffee table it sits on. What would be impressive to me, is if a portion of each purchase were to be donated to a worthy cause, such as fighting hunger, or homelessness.
“Consumption can be a remedy against boredom and may convey a sense of fictitious power and supremacy, by standing out from the crowd through the extravagance of the expenditure. As it becomes an addiction, however, it might be cured, if the right medication is administered : humbleness and mindful discovery of the others.”
― Erik Pevernagie
To read more about the Ferrari book, I have provided a link to an article below: